This changes everything . . .

It’s the darndest thing . . . at times of great joy and expectation the Universe bestows upon us opportunities for growth and advancement when we least expect it. That is true for me right now.

In honor of my mother I am announcing the launch of my Diva Mama Aromatherapy Synergy Spray line. I’m proud to make this launch announcement, in support of which, I am asking all of you to contribute pennies from heaven (or whatever you can) to help make this venture the success I know it will be. In exchange for donations, I am offering gifts similar to the Kickstarter format, but as that platform doesn’t accept self-help projects or products (really, Kickstarter, really?) instead I am using Fundrazr to raise awareness and funds. It seems more appropriate perhaps because Fundrazr is better known for really meaningful causes and charity raises, as well as ventures and in this case, my launch includes a bit of both.

Some of you might be wondering why I am dedicating the launch to my mother and why around my birthday, which was this week, especially as my mother forgot to wish me happy birthday when she called.

She remembered the day, but she was distracted so it wasn’t until the next day that she called back, embarrassed, to apologize. I suppose some would be put off by this glaring oversight, but I was not. I understood, and in fact, I was thrilled she had the presence of mind to call me at all. You see, two days before my birthday she received a phone call, the kind you pray you’ll never get. It was from her doctor who informed her that the test had come back – positive.

My mother has breast cancer.

This changes everything. Here I was so caught up in my joyous chaos of launching my new line that I hadn’t been the first to call her to see how the test had gone in the first place. After all, I am the first of five (plus two adopted, who came years later) and with that comes a responsibility, or so I have always believed.

I was the first to walk onto her secured ward when I was twelve and she had been hospitalized for attempting suicide. I was the first to be by her side when her depression had gotten really bad and she was undergoing ECT. I was the first to insist my 21st birthday could wait so I could fly home from UCLA to support her recovery from yet another major back surgery. And three years ago, I jumped on the first plane I could to fly across country to sleep in a semi-reclining plastic coated lounge chair in ICU following her kidney transplant. The funny thing is all of these events also took place in April, around my birthday.

Nonetheless, I’m not the only one in my family to show up for my mother. The oldest brother gave her his kidney and of course, there is her partner who has ALWAYS been there to take care of things, ask the doctors the questions my mother can never seem to remember to ask – important ones like how big is the tumor, where is it located, what options does she have because of the immunosuppressants she is on as a kidney recipient?

When Mama called me on my birthday it was to tell me not to come home. Yes, she knows me well and I suppose I have the track record to back up her assumption that I would do it again, in a heartbeat.

“I want you to stay home. I mean it, Shira. I don’t want you to pull a fast one on me. Stay home and take care of everything you have going on and your family. Do this for me. I’m being selfish this time.”

I told her she wasn’t, being selfish, because if she were, she’d let me and my siblings gather round and keep her close.

Mothers are altruistic by default but I will respect her wishes because really, for once I do need to put my own family first.

She is right (again). I am launching more than an aromatherapy line. I am launching a new life for myself and my family. I have created something that was intended to help anyone seeking sanity on the way to serenity. Sure, it’s kind of obvious that my life has had plenty of “insane” things, but also much joy, beauty, intention and vibrancy and this is what I wish to celebrate more than my birthday.

My mother taught me what is to be a giver, a nurturer and I took it one step further, to become an empowered fempreneur.

So in honor of my my mother, I am calling on all Angels both above and on earth to support this cause. Thank you, in advance, for helping me get where I need to be and doing what I hope to do, which includes giving to the charities that help families and especially women like my mother not just survive, but thrive in their lives too.

Please visit the Diva Mama Aromatherapy Fundrazr page and be an Angel today.

5 Responses to This changes everything . . .
  1. Jill
    April 15, 2012 | 9:07 pm

    Shira…what a positive way to view this new adventure in your life…in many people’s lives….because as always, you are making an enormous difference in the world. Thank you!

    • Diva-Mama
      April 15, 2012 | 9:44 pm

      Dearest Jill,
      You are truly an Angel. Thank you for your unending friendship and support. You are a rock and a source of constant inspiration to me.

  2. Jenn Deutsch
    April 16, 2012 | 3:39 am


    Your strength is amazing. I wish a refeuah shlemaih to your mom. I wish your launch the best success. I am sending you a virtual hug.

    • Diva-Mama
      April 17, 2012 | 12:04 pm

      Thank you, Jenn. My mother and I both appreciate all of the kind support that is being showered upon us and I’m sure the charities will be grateful for the pennies from Heaven, as it were. In fact, that is close to what Pres. Roosevelt had in mind when he created the March of Dimes.

      If every human being gave what they could, even in small amounts, just think of the difference it would make in the world. Indeed it already has and I will do my part to continue the process.

  3. Carole Thomassy
    April 28, 2012 | 6:40 am

    Shira, Sending prayers for your mother….and Congratulations on your new line of Aromatherapy…I will see it and you on Sunday…I speak right after you at 1.15 p.m.! Much Love & Light Sista, Carole.

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